Pizza Hut is becoming simply "Hut" through Aug. 31, tying the stunt to football season and the quarterback cadence "hut, hut, hike." The campaign stars Josh Allen and uses the brand's name itself as the creative idea, giving Pizza Hut a simple hook that can travel across advertising, social and sports culture.

United Airlines has launched an overhead bin ad network, allowing brands to place messaging on the interior of aircraft bins. It's a prime example of captive audience marketing, leveraging an unexpected yet highly visible space to generate new revenue streams and reach travelers during their journey.

McDonald's recent marketing success is undeniable, but their former US CMO has just taken the helm at Wendy's. The move sets the stage for a heightened battle in the QSR space, as he brings his proven playbook of brand revitalization and pop-culture relevance to a major competitor.

Kohl's has unified its marketing, digital, and e-commerce teams under one umbrella, led by a newly appointed Chief Customer Officer. The move reflects a broader industry trend of breaking down silos to create a seamless, omnichannel customer journey that prioritizes loyalty and personalization.