CMORoom Spotlight: Razorfish’s Will Ferguson
Why Brands Must Rethink Search, Growth & the Sales Funnel.
For years, search was the gateway to discovery. Consumers typed a question into Google, compared options, and made decisions on their own terms. Today, that journey is changing faster than most brands realize.
As AI-powered search becomes a primary source of information, marketers are being challenged to rethink visibility, customer journeys, and what growth looks like in an increasingly connected world. Success is no longer about optimizing individual channels, it’s about building an ecosystem where creativity, media, data, CRM, and technology work together seamlessly.
In this edition of CMORoom Spotlight, Kate Pietrini, Chief Marketing Officer at CMORoom, speaks with Will, Chief Growth Officer at Razorfish, about navigating today’s marketing landscape, the evolution of AI search, why the middle of the sales funnel is changing, and what brands must do to stay ahead.
“Success is no longer about optimizing individual channels, it’s about building an ecosystem where creativity, media, data, CRM, and technology work together seamlessly.”
— Will Ferguson, Chief Growth Officer at Razorfish
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